Search Engine Optimisation

Our Search Engine Optimisation service provides a fully featured, comprehensive and continuous consultancy role as your dedicated partner for maximising your search engine traffic.

The cost of $990 per six month period includes a primary consultation, primary analysis of your website pages and subsequent recommendations to optimise your site content.

Once the initial recommendations have been completed, we embark on a ongoing campaign to increase your website position, making further recommendations as necessary. After this period you have the option to continue with the service to build on results, hold, or cancel the service.

On receipt of your order, we will ask you to return the keyword phrases you think your most valuable prospects are searching.

Keywords

Because customers often search for a local supplier, we would ask that you consider geographic terms as well if applicable.

Depending on how competitive the search term (how many search results returned and quality of opposition) you will require a varying amount of time to see response for different keywords. E.g “Australian Landscape Art” will respond much faster than “art”.

We tend to rationalise this list and focus your optimisation on the most searched phrases that we can realistically get you in the top of the search results. The phrases to be optimised for are based on practicality, popularity, interchangeability and a combination of terms which are conquerable in both a short and longer period of time.

MONTH ONE - Assessment & optimisation

On receipt of your keywords, within 2-3 working days, we send you an exhaustive list of changes we recommend you make to your website structure and keyword density, so your website is better optimised for these terms.

Your initial optimisation will be for the easier phrases we can achieve immediate results in. You get a return on investment as soon as possible.

As these phrases go 1st in the results, we will recommend new changes to your website copy, so it becomes optimised for the harder phrases.

In most cases (not all), the changes to be made are simple and do not affect the theme or visuals of the website. They are more concerned with wording, labelling, navigation and mechanics of the website and will be relatively straight forward to undertake.

For clients who do not have the ability to make these changes themselves, we can apply these changes to your website ourselves, however, unless you have a Maintenance Contract with Taipan Internet, this is not included in the standard fee and will be an additional charge based on the complexity of the work, quotable at the time of assessment.

Once the initial changes are made to your website, and the search engines revisit your website, you'll see an immediate improvement in your search engine traffic.

Ongoing Building of Your Links Community

Assuming these changes are adopted quickly, within the first month we will also invite related websites to link to your website, creating the all important link popularity that drives high search engine results. This is by far the most labour intensive and important part of Search Engine Optimisation, whereby we are contacting webmasters, following up arrangements, checking eligibility for position bolstering and management of your links community and topology.

As they arrive, links to other websites as part of your commitment in our linking Network can be listed on a separately constructed ‘links page’ which can be navigated to as discreetly or publicly as you wish.

The objective is to establish a community of referring websites within your industry or related fields to gain the respect of the search engines and rank you accordingly. The size of the links community and time required to build this is dependant on the goals identified by the client.


MONTHS TWO - SIX - Continuous Refinement

We will continually monitor your website ranking and make recommendations to change your website content and tweak your keyword densities where appropriate.

We'll keep working on expanding your link popularity by making sure you are listed on relevant directories and industry related websites. Because automated link submission software is damaging to your search engine positioning, an Optimisation Specialist is assigned to find high quality places to promote your site and acquire links throughout the remaining 5 months (and beyond if you choose to have your site optimised as an ongoing arrangement).

With our SEO your search engine placement will keep rising and your traffic will climb, climb, climb!

Reporting

Periodically emails from Taipan Internet will be sent outlining the following:

A list of websites that have met our link criteria and have been approached for a link, remote websites confirmed as linking to yours, links to be added on your own website and overall reciprocation rate.

Reminders which advise of status of the program and anything pending completion from your end in order to advance onward with the program.

You will be subscribed to one of the world’s best website statistics services, so you can evaluate the success in attracting search engine visitors.

Summary benefits

- Ongoing recommendations about onsite optimisation of your website copy
- Voluminous promotion of your website on semantically relevant websites
- Acquisition of expert links
- No automated acquisition of links
- Monthly personal and automated reports

Start evaluating SEO

There's no need to commit to a long period - because we know our capacity to accelerate your position up the search results will make such a difference to your search engine ranking, you'll never look back.

 
 

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